Over-consumption and its ills will give way to balanced, functional consumption and a healthier way of life.
Key Points
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Over the last 50 years, consumer consumption has become a key element in our lives. Today it determines our social status.
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The advertising industry, which works to maximize the profits of giant consortiums, as well as its own, has created a culture of consumption known as “consumerism,” and made us into modern slaves.
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The rat race of consumerism adversely affects many aspects of our lives—our physical and mental health, our family ties, our free time, and our environment.
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The solution is to shift to balanced, functional consumption, after which many brands and products will disappear.
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The transition into balanced consumption is part of a structural change into a balanced and functional economy where both the economy and balanced consumption are founded on values of mutual guarantee and social solidarity.
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A functional economy and balanced consumption will provide for our reasonable needs. With their time and resources freed up, people will be able to realize their personal and social potential and be able to maintain a harmonious and sustainable way of life.
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Providing information and education, and creating supportive environments are necessary for us to connect in mutual guarantee.